BB and B is a boutique fake sweets jewelry house based in Los Angeles that has been creating limited run, handmade jewelry for the J-fashion (and alternative) community since 2011. Best known for our over the top macaron necklaces and other soft pastel creations, BB and B continue to explore new styles of jewelry for those who wish to combine their love for sweets and fashion.

Enchanted Dream Couture is an American Indie brand in Tennessee. Enchanted Dream Couture creates unique, detailed and elegant quality dresses and accessories that fit comfortably on different body sizes.

Meaning "Flowers of the Stars", Flores Astorum aims to bridge the distance between Japanese indie brands and the rest of the world. Each designer is like a shining star, and their works are like flowers that make the world more beautiful piece by piece! °˖✧

We are a sister shop to Hoshi no Hanazono, a shop that specializes in stocking items from indie designers all over the world and connecting them to fashion lovers in Japan.

Part of Sunflower Seed Company.

Fluffy Tori is all about Kawaii and Lolita fashion. Brand owner Joëlle (aka Fluffy Kawaii Jo) from Switzerland and designer Mezzo from Germany work together to create fashion, accessories and stationery that will make you feel happy and kawaii as fluff.

We create everything from our super popular enamel pins, stickers and jewellery up to dresses, sweaters and shoes in every size – usually featuring pastel colors, cute and magical little creatures and bright and cheerful themes that will put a smile on the face of anyone wearing them. Occasionally, we also dip into more sophisticated Classic and Gothic Lolita themes or create some pop culture inspired items, because we firmly believe that anyone can be a magical fairy princess and a total nerd at the same time. ;)

GHOST GiRL GOODS is a clothing brand that fuses cool hip-hop looks and cute pop style into one. Our goals are to embrace differences and encourage confidence in all hearts! GHOST GiRL uses her love of music, dance, and Japanese street fashion as inspiration while designing each piece. GHOST GiRL GOODS has worked with Sebastian Masuda, creator of 6%DOKIDOKI, on the NEW GENERATION KAWAII Tour held in Toronto, August of 2019 and most recently represented Canada at BuriDeco/World Lolita 2020 in Japan, hosted by Triple*Fortune. The GHOST GiRL GOODS team looks forward to meeting you at Royal Vegas Retreat! BE STRANGE. FEAR THE NORM.

Haenuli, better known as Nunu, ran her lolita fashion brand Haenuli Fashion in South Korea for 13 years, fulfilling the final orders just a few months before the spread of covid. The next chapter has been taking the Girl and Skeleton from the graphic novel Their Story: The Story You Don't Know and extending them into the world of tarot. The Wandering Spirit Tarot Deck was launched through Kickstarter and fully funded in four minutes.

The campaign's tarot deck, tapestries, reading cloth, enamel pins, lolita fashion dress and other items will be available. Some items will be available again later, but others will not. If you missed the campaign, this is your chance.

KaetShop is a celebration of retrofuturism and kawaii aesthetics. They are proud to offer cute accessories including Made-to-Order customizable chokers and necklaces to perfectly round out your coords!

Independent clothing and accessories brand based in Moscow, Russia. Founded in 2017 by Mikhail and Elizaveta Kaneko, the brand provides a big range of items including clothing, headwear and accessories in their unique aesthetic and with great attention to every detail.

All of our items are made in Russia with great care and love, using mostly natural fibers. To avoid waste of materials, some of our items are released via pre-order system.

In our shop we welcome everyone, regardless of their cultural, religious, gender and sexual self identification. We also try our best to make our items accessible for people of all sizes.

Kei Collective is an AZ based brick-and-mortar store featuring independent artists who specialize in alternative styles. We believe that fashion is an ever changing and evolving form of self expression. Our store offers a wide selection of goods with a dynamic split between our ‘light side’ and ‘dark side’ of the store.

Our mission is to support artists and fashion lovers in their quest for self expression. Our walls are filled with art, clothing, patches, pins, jewelry, home goods, and more!

Kira Kira Kawaii Shoppe started from a passion for Japanese street fashion and sewing to evolve into a brand focused on sustainability made cute.

To minimize impact on the planet, K3S uses upcycled and vintage materials to create one of a kind pieces. With the recent addition of the Beloveds section, the Shoppe now also offers vintage and secondhand offbrand pieces handpicked by shop owner Chizu to offer to the lolita community for accessibility and affordable pricing. And with the usage of recycled shipping materials, Kira Kira Kawaii Shoppe encourages its customers to think about their own eco footprint, and dares to ask the question: where do your clothes come from?

Hello this is Christina, the creator behind Kittykaya! Kittykaya’s apparel features my own original artwork based on lolita fashion and kawaii culture. I’ve been around awhile and I found it was difficult to wear lolita every day. Now that I’ve started a family of my own I needed more comfortable looks that still filled my lolita heart. My clothing bridges the gap between comfy and cute!

I make my headbows on clips for all day wear or even for stacking in comfort. I sew plus size friendly dresses with custom sizing available, full back shirring, and they come with pockets! My full print tees, tights, leggings size up to 3XL. And my zipper tote bags are super roomy to hold all the things that won’t fit in your adorable but tiny Usakumyas.

My Instagram is the most updated with my current projects: instagram.com/kittykaya.kawaii

Hey, all! We at Kuroshiro Kawaii want to ensure that the entire community in the Houston, TX area has access to quality Japanese fashion. We pride ourselves on having real connections to brand owners and designers, including Japanese, indie, and self-care brands. Kuroshiro Kawaii—it’s a name with multiple facets. When we were deciding on a name, we wanted one that would reflect the duality of the fashions we offer while at the same time being recognizable and inviting to the typical American in the area. The “kuro” in our name stands for punk, gothic, and visual fashion; while “shiro” stands for elegant, princely, and sweet lolita and ouji fashions. It also reflects another duality that is important to the attitude of our shop: good and evil, angel and devil, order and chaos. The words “kuro” and “shiro,” and their associated meaning in kanji, really pin down what we wanted for the look and feel of our shop and the brands we want to carry.

Lavendorium is an accessories brand that aims to bring a little extra decadence to any outfit! Every piece is designed and handmade by brand owner Mia with care and attention to detail. Every single one is created to become a treasured part of someone's beloved wardrobe! The items you'll find here are sometimes spooky, sometimes sweet, but always sparkly!

Lief, which means both cute and lovely in Dutch, has a touch of Gothic and a pinch of sweetness, allowing us to create lovely, classical styles that can be worn in both casual and elegant situations.

25% of the profits from the event will be donated to the Equal Justice Initiative

Odd Monster is inspired largely by 80's/90's pop culture, Japanese street fashion, as well as a dash of trashy horror and occult. Odd Monster is a slow fashion company: each piece is sewn, printed and/or embellished by hand by the designer herself, while material is sourced through local companies whenever possible. The goal is to create something a little bit cute, a little bit nerdy, and a little bit odd for all the other fashionable weirdos out there.

Paradise Rose Shop is a SF based brand that focuses on handmade accessories that compliment wardrobes and complete outfits. Many pieces are one-of-a-kind handmade by the designer, often live on stream on Twitch!

The idea behind Paradise Rose is to provide those who love Japanese fashion with handmade, affordable jewelry and accessories that compliment your wardrobe and complete the outfit. Jewelry can be an excellent way to make a coordinate unique and your own. Pieces created here are done by hand, resulting in one-of-a-kind pieces that belong to you alone.

Puvithel is a alternative fashion designer based in Pittsburgh, USA who has been making and designing original handmade jewelry, accessories, clothing and handbags for J-fashion and alternative styles since 2015. Puvithel is about unabashed, self-expression and spans many styles, including punk, gothic, lolita, and menhera. Regardless of style, Puvithel's items are loud - inspired by the in-your-face aesthetic of American gothic fashion. Puvithel believes fashion is a beneficial form of expression, a belief that is imbued in every item she makes. Every series has its own style and narrative to aid you in telling your own story.

Star Sweets is a handmade j-fashion accessories and artist shop!

Sugarstar Cafe is inspired by toys and everything sweet! It's filled with delicious treats and other colorful accessories to match any coordinate or casual wear~ \ʕ•ᴥ•ʔ/

The Black Ribbon originally started in Atlanta, GA under the name Miscy as an esty shop all hand made by our designer, Halley. Around 2011 we changed our name and decided to move towards making more pieces in a factory setting. Our brand is currently produced in the San Francisco Bay Area, utilizing local factories as well as smaller productions made entirely in our own studio. We produce small batch runs of clothing inspired by some of our favorite eras in fashion . The Black Ribbon strives for quality and sticks to our values of no sweatshop labor, good quality textiles, and having our line as accessible as possible to all people. We strongly support diversity, a livable minimum wage, and making clothes as sustainable as we can. We hope you like knowing your clothes were made by people who care from start to finish.

TuluTulu Lolita is an indie lolita shop based in Taiwan.

Have you ever met a fairy who can help you spread the gold dust of your dreams? The fairy godmother who helped Cinderella to become a beautiful princess, has constantly taught the little fairy that they must show the all the girls across the world the magic of owning their beauty. The little fairy opened a shop - "Tulu Tulu Lolita", she wanted to send a beautiful blessing to every female in the world who has the heart of a lady!

Saving the world by defeating the con funk one bath at a time. Come stop by for some amazing smells and products that redefine self care. Based out of Austin, Texas! We're encouraging fans to keep their hands clean, smell good and practice good hygiene.